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What is a Restaurant Concept, and Why Is It Important?

What is a Restaurant Concept, and Why Is It Important?

Categories: Blog, Right Concept
The first step in creating a restaurant is to identify exactly what the restaurant’s concept is going to be. First, let’s make sure that we agree on what the word "concept" means. Webster’s New Collegiate Dictionary defines concept as "something conceived in the mind: a thought, notion." The w ...
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7 Defensive Plays to Consider Before Buying a Name Brand Restaurant Franchise

7 Defensive Plays to Consider Before Buying a Name Brand Restaurant Franchise

Categories: Blog
Living in Denver, I wanted to be able to use the number 18 (Peyton Manning’s jersey number, of course). However, "7" was John Elway’s jersey number, and seven reasons will cover the main negatives to consider when thinking of buying a franchise.Before I point out my negatives to buying a franchi ...
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Outside the Box Marketing that Works

Outside the Box Marketing that Works

Categories: Blog
All too often an independent restaurateur will follow traditional marketing methods because they lack experience, and it’s the easiest.  Unfortunately, it is the most expensive and not always the most effective.The founders of W&W Restaurant Consulting Group with over 50 years of restaurant m ...
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