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Why Does Restaurant Branding Matter?

Why Does Restaurant Branding Matter?

Categories: Blog
In our opinion, effectively defining your restaurant's brand is critical to your chances of success.  Consumers have so many choices now, restaurants need to stand out with a "personality", which is, in essence, it's brand.  If consumers can't identify the restaurant  by something unique that it ...
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Featured Project: ZEAL ~ Food For Enthusiasts

Featured Project: ZEAL ~ Food For Enthusiasts

Categories: Blog
Have you read about our current Featured Project?ZEAL – Food For Enthusiasts, Boulder, ColoradoOpened December 2013Among the many services that W& W Restaurant Group provided for this recent client are the following:1. Assisted with concept development to fit the Client’s specific market and ...
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What is a Restaurant Concept, and Why Is It Important?

What is a Restaurant Concept, and Why Is It Important?

Categories: Blog, Right Concept
The first step in creating a restaurant is to identify exactly what the restaurant’s concept is going to be. First, let’s make sure that we agree on what the word "concept" means. Webster’s New Collegiate Dictionary defines concept as "something conceived in the mind: a thought, notion." The w ...
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Liquor Licensing – The Process

Liquor Licensing – The Process

Categories: Blog
As restaurant consultants, we work with clients all over the USA from start to finish in the process of opening their restaurants.  Often, among the many tasks that the start-up restaurateur faces is the process of attaining a liquor license.  The rules and requirements for liquor licenses differ ...
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7 Defensive Plays to Consider Before Buying a Name Brand Restaurant Franchise

7 Defensive Plays to Consider Before Buying a Name Brand Restaurant Franchise

Categories: Blog
Living in Denver, I wanted to be able to use the number 18 (Peyton Manning’s jersey number, of course). However, "7" was John Elway’s jersey number, and seven reasons will cover the main negatives to consider when thinking of buying a franchise.Before I point out my negatives to buying a franchi ...
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The “4 R’s” For Successfully Starting A Restaurant

The “4 R’s” For Successfully Starting A Restaurant

The restaurant industry has a reputation for a high mortality rate. The statistic is misleading because the failure number is skewed by 1st time want-to-be restaurateurs newly starting a restaurant. The 1st time start-ups without a franchise or professional consultant behind them typically fail.Let ...
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The Importance of Good Service

The Importance of Good Service

Categories: Blog
There can be many factors in a restaurant’s failure or success. However, one clear cut reason for success or failure is the ability, or lack thereof, to maintain a consistency in service excellence.In my many years as a successful restaurateur, I certainly emphasized high standards of food and atm ...
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Location or Concept: Which Comes First?

Location or Concept: Which Comes First?

It’s a good question and an interesting answer – it doesn’t matter as long as the two match.  Perhaps an aspiring restaurateur has a location in mind; hopefully it’s a good location.  To be successful, defined as being able to produce positive cash flow, the right restaurant concept must m ...
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Restaurant Layout Consulting Services By Professional Consultants!

Restaurant Layout Consulting Services By Professional Consultants!

Categories: Blog
The food service industry offers aspiring entrepreneurs the opportunity to build a unique business model with a relatively low initial investment compared to other businesses. If you design your restaurant in such a way that it stands out in the crowd, your probability for success is greatly enhance ...
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What makes a customer want to come back to a restaurant?

What makes a customer want to come back to a restaurant?

Categories: Blog
A few years back, the National Restaurant Association conducted an extensive national survey to determine what the primary reason was for customers repeating their visits to a specific restaurant.The survey asked: “Which of these three reasons compelled you to return to a restaurant for a 2nd time ...
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